Know the Difference Between Charity and Event Marketing
Doing good is good for business – if you play it right. Many lawyers confuse event marketing with charity work. I am all for you sending your money to help foreign students learn, getting medical aid to storm ravaged countries and helping your church expand into (file...
TREND: Clients Search for Injury Subject Before Injury Lawyer
We have all heard doctors complaining that patients come in armed with info from the internet. Now, personal injury lawyers are beginning to see that too. It may be painful to have clients think they are better lawyers than you are … but it also provides a marketing...
Be the First to Get Clients Through Mobile Geofencing
Get better results with online marketing by going where your clients are most likely to be. As our real estate friends have preached: location, location, location. Geofencing is when you use a virtual perimeter or fence around a specific location to communicate with...
Reviews Not Being Posted?
You did all the right things: asked satisfied clients for a review, provided information on how to place a review, followed up with the praising client. But the review never appeared. Here’s what we have found. There is a good chance the client you handed a great big...
Now is the Best Chance to Get Interviewed
January and February are the best times of the year to get your face on TV for free. The reason is simple: less news is happening but the TV stations still have to fill 3 hours of morning news even if the Dog Ball or Barbershop Quartet Convention is not happening. The...
Plan, Plan, Plan for Clients Next Year
Are you putting as much effort into getting clients in 2019, as getting the family to grandma’s house this Christmas?Let me tell you the number one thing lawyers do in failing to plan for getting new clients. They decide to produce a commercial or design a...
No Video, Less Clients
It is time to walk, talk and get new business. If you're not using the right social media, you're missing a huge opportunity. A recent study shows that roughly 3 out of 4 Americans use YouTube and 2 out of 3 use Facebook. If you are not on these two platforms, it is...
No Reviews! Your Mother Would Not Hire You.
This should be every lawyer’s nightmare. The potential client has chosen you, goes to Google to get your phone number, and hangs up …. once they see that low or non-existent rating over on the right-hand side of the screen. That rating will make you more money than...
Recent Comments