John Wayne’s heirs are suing Duke University over the rights to use the actor’s iconic nickname to promote their line of alcoholic beverages.
The problem: the family wants to use the name to promote and sell products with the name Duke, while Duke U does not want anyone to think it is a sponsor of such things.
John Wayne Enterprises (JWE) says it’s ridiculous to think that anyone would believe that the university endorsed a bottle of booze with Wayne’s photo and signature on it.
What do you think?