A huge legal battle is brewing between two of the biggest beer makers – MillerCoors and Anheuser-Busch. You may remember the commercial that started the battle. It aired during this year’s Super Bowl, and it has rubbed one company the wrong way.
The ad, pushing Bud Light, taunts Miller Lite and Coors Light accusing the company, MillerCoors, of using corn syrup in their brewing process. The commercial shows a medieval caravan pushing a huge barrel of corn syrup right up to the gates of the castle for MillerCoors to use in the making of their two lite beers.
Many people were wondering how long it would take for MillerCoors to object and hit back. Now it has, accusing Anheuser-Busch of attempting to frighten customers into switching from Miller Lite and Coors Light to Bud Light.
MillerCoors is demanding that Anheuser-Busch be prevented from airing the commercial, but they are also requesting that Anheuser-Busch be required to air a new commercial to correct ‘false and misleading impressions created among consumers by the false claims contained in the campaign’.
Part of this war may stem from the fact that despite being the two companies with the largest U.S. market share, both have been losing business in recent years to smaller, independent brewers.
MillerCoors is not the only group offended; the National Corn Growers Association has also made its displeasure known. Many breweries use corn syrup in the fermentation process, however, Anheuser-Busch uses rice to brew Bud Light. They use corn syrup, just like everyone else, to brew other beers made by the company.
MillerCoors, in addition to asking that the ads stop airing, and that Anheuser-Busch air a retraction ad, the lawsuit is asking for profits gained by Bud Light while the original spots aired.
Ironically, this all comes at a time when the two companies had agreed to work together to promote the beer industry amid declining sales.
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